Advertise

To download a media kit, please click here

Click on the links below for quick access to information.

Circulation
Print Advertising Rates
Insertion and Artwork Dates
Online Banner Advertising Rates
Unique Advertising Opportunities
Sales and Marketing Partnering Opportunities

Why is Current Oncology a necessary media purchase?

  • Current Oncology has a diverse circulation covering most areas of oncology
  • Our Editorial Board is comprised of some of the most renowned names from premiere medical institutions in the world
  • There are a variety of advertising methods that will deliver your message
  • Special sections of Current Oncology target key fields to allied health care and rehabilitation

2008 Circulation

Medical Oncologists
291 Canadian Hematological Society 352
(Registered Members of CAMO)   Nuclear Medicine 52
Radiation Oncologists 201 Medical Libraries 140
(Registered members of CARO)   Palliative Care Professionals 43
Surgical Oncologists 102 Drug Information Centers 43
(Registered Members of CASO)   International Oncology Experts 103
Gynecology/Oncologists 62 Directors of Pharmacy 42
Allied Professionals   Medical Clinical Association
21
Treatment Centers across Canada to include   Society of Integrated Oncology
425
– Heads of Nursing, Nutrition, Social Work,
  Cdn. Organization of Medical Physicists 719
Physiotherapy, Diagnostic Radiation, etc. 288 Canadian Patient Support Groups 215
Canadian Urological Society 249 CAGPO 74
University Affiliated Urologists 45    
Oncology Residents 32 Total 3499

Circulation is updated on a yearly basis.


2008 Print Advertising Rate

4-Colour Advertising Rates:

All premium options are to be sold on a yearly basis

Inside Pages Double Page Spread

1 TIME   

$3,940

1 TIME   

$7,770

2 TIME   

$3,900

2 TIME   

$7,665

3 TIME   

$3,650

3 TIME   

$7,140

4 TIME   

$3,160

4 TIME   

$6,185

Facing Editorial: 15% Premium
Opposite TOC: 20% Premium

Covers (per issue) 

Outside Back   

$4,960

Inside Front   

$4,855

Inside Back   

$4,780

BPI Rates (Black & White, per issue) 

1 Page   

$1040   

2/3 Page   

$655   

1/2 Page   

$550   

1/3 Page   

$330   

Non-Profit Rates 

1/2 Page   

B&W   

$800   

1/2 Page   

4 colour   

$2,105   

1 Page   

4 colour   

$3,152   

1 Page   

B&W   

$2,000   

Mechanical Requirements:
 - Printed Offset Lithography
 - Full Page:
   - Trim Size: 8 1/2" x 11"
   - Type Page (Standard Printing Area): 7 1/8" x 10"
   - Bleed Size: 8 3/4" x 11 1/4"
 - Half Page:
   - Type Page: 7 1/8" x 5"
   - Bleed Size: image size 1/8" - 1/4" larger

Client to Supply:
 - High Resolution PDF (fonts embedded) on CD
 - High Resolution print out of advertisement and BPI

2008 Insertion and Artwork Dates 

February 2008
Volume 15, Number 1
Insertion: December 3, 2007
Artwork: January 3, 2008

April 2008
Volume 15, Number 2
Insertion: February 4, 2008
Artwork: March 3, 2008

June 2008
Volume 15, Number 3
Insertion: April 3, 2008
Artwork: May 1, 2008

August 2008
Volume 15, Number 4
Insertion: June 2, 2008
Artwork: July 2, 2008

October 2008
Volume 15, Number 5
Insertion: August 4, 2008
Artwork: September 3, 2008

December 2008
Volume 15, Number 6
Insertion: October 2, 2008
Artwork: November 3, 2008

2008 Online Banner Advertising Rates

1-Year Contract, $1,315.00 per year
 - Banners will be in a window below the Current Oncology website.
 - Click through rates will be tracked and reported.

File formats
 - Static ads must be submitted as: GIF, JPG, PNG format. 
 - Full Banner Ads: 468w x 60h Pixels

Advertising Policy: We only accept banner advertisements from oncology-related pharmaceutical companies and cancer support groups.

For more details, please contact:

Sales Department
Multimed Inc.
66  Martin Street
Milton, ON
L9T 2R2
Phone: 905-875-2456
Fax: 905-875-2864
E-mail: current_oncology@multi-med.com


Please send material to:

Laura Shand

Marketing Coordinator
Multimed Inc.
66  Martin Street
Milton, ON
L9T 2R2
Phone: 905-875-2456
Fax: 905-875-2864
E-mail: current_oncology@multi-med.com  

Unique Advertising Opportunities

Advertorials

  • We can offer different types of advertorials one in particular, a case history, written by a top oncologist in the particular field.

  • To be created directly with the pharma company involved

  • Our editors will contact and work explicitly with the chosen docs, to put together a case history

  • Will work with you to develop a timeline, and establish which issues you, as the client, would like the case histories to appear in

  • Case History to show how well a particular product (your product) has influenced the patient

  • Advertorial to have a distinctive look to separate it from a regular ad/regular editorial page; to be designed by graphic artists

  • Set up as one page, and designed as an eye catching, stimulating read providing information about your product to the oncology community our readership

  • Advertorial must carry a disclaimer stating that it is an advertorial set out by the specific pharma company

  • Cost to be quoted by Current Oncologys publisher, Multimed Inc.

Reprints & Licensing Fees

Article reprints provide pharmaceutical companies and oncology-related companies with an opportunity to place advertising on the outside and/or inside, front and/or back covers, gaining maximum exposure in the distributed copies. Alternatively, an ad can be placed through a licensing fee, which offers the same benefit.
As reprints and licensing fees are ordered worldwide, advertising can be targeted to the medical oncology community of specific countries. This is a promising venue for getting more internationally-targeted reach in your advertising.

For further information about our reprints & licensing fees, click here.

Special Sections

Sponsors can maximize their messages by sponsoring special sections or specific articles appearing in those sections.  These sections include:

  • Guidelines
  • Surgical
  • Nutrition
  • Ethics
  • Medical
  • Integrative Oncology
  • Medical Physics
  • Nutrition
  • Updates and Developments

Supplements

Patient Education Supplements give pharmaceutical companies the opportunity to promote their products and their uses.  By collaborating with Current Oncology, a very credible academic medical journal, you can ensure better patient compliance with your product.  Multimed Inc. will work directly with you in creating and distributing the most valuable supplement or brochure for your product.

  • Ideal way to publish proceedings, abstract books, results of meetings or seminars, product launches, post conference reports, and other similar material
  • Excellent platform for Associations and Product Managers
  • Supplements may be published in electronic (softcopy) format only, in hardcopy format only, or in both electronic and print format

For further information about our supplements, click here.


Phillips
 
Featured Article

*Advertisement for Current Oncology

Copyright © 2008 by Multimed Inc.
Current Oncology. ISSN: 1198-0052
Last Updated: 06/03/08