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Print Advertising Rates
Insertion & Material Dates
Print Advertisement Mechanical Requirements
Circulation
Online Banner Advertising
Electronic Newsletter Banner Advertisement
Print Advertising Rates
Why advertise? Current Oncology is distributed to up to 3200 members of the Canadian Oncology community. Our readership consists of Canadian surgical, medical and radiation oncologists. In addition, it is seen by other health care professionals who treat patients with cancer: including a strong medical student and resident readership, as well as family physicians and general practitioners.
Print advertisements can be placed in any of our six regular issues for 2012.
| Covers (4 colour) | 1 Issue |
6 Issues |
|
| Outside back | $5,450 |
$5,180 |
|
| Inside front | $5,340 |
$5,075 |
|
| Inside back | $5,250 |
$4,995 |
Inside Pages |
1 Issue |
3 Issues |
6 Issues |
| 4 Colour – Double Page Spread | $8,155 |
$7,858 |
$6,525 |
| 4 Colour - Full Page | $4,100 |
$3,800 |
$3,280 |
| 4 Colour - Half Page | $2,710 |
$2,520 |
$2,165 |
| Black & White – Full page | $2,165 |
$2,015 |
$1,730 |
| Black & White – Half page | $1,410 |
$1,310 |
$1,125 |
| Facing Editorial Premium: 15% | |||
| Opposite TOC Premium: 20% | |||
| Prescribing Information Rates (Black & White) |
| $1,040 per page |
Notes:
- All pricing is in Canadian Dollars, and does not include applicable taxes
- All rates above are on a per issue basis
- Discounted frequency rates are based on the number runs for an advertisement within the 2012 publication year (Jan 1 – Dec 31, 2012)
| Non-profit Rates |
Advertising rates for non-profit organizations are available upon request. Please email laura_hope@multi-med.com for further details. |
2012 Insertion and Material Dates
February 2012 (Volume 19, Number 1)
Insertion: December 14, 2011
Artwork: January 4, 2012
April 2012 (Volume 19, Number 2)
Insertion: February 13, 2012
Artwork: March 5, 2012
June 2012 (Volume 19, Number 3)
Insertion: April 12, 2012
Artwork: May 3, 2012
August 2012 (Volume 19, Number 4)
Insertion: June 13, 2012
Artwork: July 4, 2012
October 2012 (Volume 19, Number 5)
Insertion: August 15, 2012
Artwork: September 5, 2012
December 2012 (Volume 19, Number 6)
Insertion: October 15, 2012
Artwork: November 5, 2012
Please send contracts, insertion orders, production material, or any related inquiries to:
Laura Hope
Project Manager
Multimed Inc.
66 Martin Street
Milton, Ontario L9T 2R2
Telephone: 905-875-2456
Fax: 905-875-2864
E-mail: laura_hope@multi-med.com
Print Advertisement Mechanical Requirements
Print Ads
Printed offset lithography
Full page:
Trim size: 8.5×11 inches
Type page (standard printing area): 7.125×10 inches
Bleed size: 8.75×11.25 inches
Half page:
Type page: 7.125×5 inches
Bleed size: image size 0.125 to 0.25 larger
Artwork must be supplied as
- High-resolution PDF (fonts embedded) on CD
- High-resolution print of advertisement and BPI
Circulation
Total circulation of up to 3200
Why is Current Oncology a vital media purchase? Because Current Oncology is distributed and read by a growing community of engaged and knowledgeable oncologists, specialists in allied disciplines, residents, nurses, and family physicians throughout Canada. Our circulation includes the following groups and specialities:
- Drug Information Centres
- Hematologists
- Integrative Oncology
- Internal Medicine
- Medical Libraries
- Medical Oncologists
- Medical Physicists
- Nuclear Medicine
- Nurses
- Obstetrics & Gynecology
- Oncology Residents
- Palliative Care
- Pathologists
- Patient Support Groups & Non-Profit Organizations
- Pediatrics
- Pharma/Oncology
- Physician/General Practice(inc. members of CAGPO)
- Radiation Oncologists
- Surgical Oncologists
- Urologists
- Other Specialists (including BMT, Breast Cancer, Internal Medicine, Cancer Education, Developmental Therapeutics, Gastroenterology, General Surgery, Laboratory Researchers, Leukemia/Lymphoma, Liver and Pancreas Tumors, Lung Cancer, Genetics, Medical Physics, Neurology, Neurosurgery, Ophthalmology, Orthopedic Surgery, Otolaryngology, Psychiatry, Respirology, Dermatologists, Clinical Trials)
Online Banner Advertising
The following banner ad positions are available at www.current-oncology.com. Click-through rates are tracked and reported. Increase your website traffic by showcasing your products, service or website in one of our banner ads. Contact Laura Hope for further details.
- Rotating Footer Banner: 468x60
Rotate at the foot of home page and interior pages.
Cost: $1,450.00, 1 year contract
- Button: 128x90
Rotate at right of home page and interior pages.
Cost: $2,250.00, 1 year contract
- Skyscraper: 120x600
Rotate at right side of home page and interior pages.
Cost: $3,000.00, 1 year contract
- Leaderboard: 728x90
Rotate at top of home page and interior pages.
Cost: $4,500.00, 1 year contract
Annual Online Statistics:
Current Oncology is rapidly developing a significant online presence at www.current-oncology.com. The journal website is visited by more than 850 users per week and more than 3,700 visitors per month.
Annual Online Statistics |
|
| Visitors | 44,471 |
| Unique Visitors | 29,867 |
| Time on Site | 3:09 |
| Average Pages/Visit | 4:53 |
|
Breakdown by Location |
|
| Canadian Visitors | 39% |
| USA Visitors | 23% |
| International Visitors | 38% |
Electronic Newsletter Banner Advertisement
Static banner ad on Current Oncology Newsletter (New for 2012), distributed bi-monthly to over 2300 members of the Oncology community.
Cost: $3,000.00, 1 Year Contract.
Copyright © 2012 Multimed Inc.
ISSN: 1198-0052 (Print) ISSN: 1718-7729 (Online)



